Grow Your Revenue by Serving More People, More Often
Unlock new levels of growth with our People-First Revenue Generation Methodology. We've tailored the same strategies that big brands use to help small businesses win big.
Care In Homes™ reached more families while generating more leads for less money.
In January of 2023, we helped Care In Homes lift lead volume by 4x while dropping CPAs by 10% YoY after revising their paid search strategy on Microsoft Ads to reach people who were most likely to convert.
Balance Treatment Center improved their community's mental health & generated over 175 patient inquiries in a month.
In February of 2023 we helped Balance Treatment Center generate over 175 patient inquiries, reaching more of their local community in order to serve more people after revamping their client-facing marketing message, rebuilding their landing pages, and refining their customer generation strategies across Google & Facebook.
Neo Charge helped more electric vehicle owners & grew their revenues every month for 6 months in a row.
From February to August of 2021, we helped Neo Charge reach & serve more customers while growing their revenues month-over-month after optimizing their paid search strategy by testing new ad copy, ad formats, and targeting practices.
Newmans Pest Control served more families and grew their customer base by 40% YoY.
During the heart of the pandemic lockdowns of 2020, we helped Newmans Pest Control grow their revenues & customer base by 40% YoY while helping them mitigate wasted adspend by shifting away from a losing paid search strategy towards Local SEO & Reputation Management.
We believe that people-focused marketing starts with "Why?"
Lead with "Why" to make your audience aware of your purpose.
Make an emotional connection with the people you serve by intentionally articulating the purpose of your organization. When people know why you want to help, they're more open to accepting your support.
Follow with "How" to show how you are uniquely qualified to solve your audience's problems.
Show your audience how you've helped people just like them. When people can see exactly how you've helped others solve the same problems they have, they begin to develop a desire for your aid.
End with "What" to tell your audience exactly what must be done to get started, and what to expect when working with you.
Tell the people you serve exactly what they need to do in order to accept your help. When people understand exactly how to get started and what to expect, they begin to trust your organization and are more likely to accept your help.
Then, help people traverse the natural Buyer's Cycle with Omni-Channel Digital Marketing
Problem Aware
People become aware that they have a problem and begin searching for products that can solve their problem.
Product Aware
People become aware of products that have the potential to solve their problem. They begin to research products.
Solution Aware
People identify the few products that appear to be fitting solutions and move closer to making a buying decision.
Value Aware
People narrow down their selection to the solutions/brands that appear to provide the most value relative to their specific needs.
Brand Aware
People experience what it's like to work with the brand they chose to solve their problem and are ready to make a buying decision.
Wondering if our methodology works for your brand? Get a Customer Generation Audit.
First, we find & fix your traffic leaks.
The first step in creating a people-first strategy is making sure that you're creating an amazing customer experience. Together, we'll find your traffic leaks by reviewing each step of your Customer Journey to find out where you're seeing people drop-off most often. Then we'll determine what's causing the drop off - whether it's targeting the wrong people, message-to-market mismatch, poor UX design, or bad landing page experiences.
Then, we'll improve your media buying efficiencies.
Once we've discovered & fixed your traffic leaks, we'll review your media buying strategies to discover opportunities that allow us to cut mitigate wasted adspend while improving overall performance. We'll start with finding out how much money you're wasting on clicks from people who will never convert on search channels, and finish up by revising your remarketing campaigns across social channels.
Finally, we'll tune-up your nurturing & retention strategies.
Turning MQLs into customers is a game of lead nurturing, and keeping those customers coming back is a game of retention. Once we're certain that your traffic leaks have been plugged and your media buying strategies are delivering leads or app installs within your KPI targets, we'll revise your follow-up strategies together to be sure that you're maximizing your advertising investment.
We'll Help You Fuel Revenue Growth With Funding From Your ERC Refund.
Here's How Our Revenue Roadmap Works:
Before investing time & resources into a revenue generation strategy, win back lost revenue using the ERC Tax Refund program. Get an IRS refund of up to $26k per eligible employee from the Employee Retention Credit Program - then reinvest into your customer generation program & turn your ERC refund into even more revenue. Take our 30-second PureGood Pre-Qual Quiz to see if you qualify for a refund!
Our team of advisors will do everything in our power to
help you get funding & position your business for growth.
1
If you don't qualify for ERC, we'll see if our community bank partners can help.
If you don't qualify for the Employee Retention Credit program but still need growth capital, we'll see if you qualify for funding from our state-chartered community bank partners. Our partners provide small businesses with true-bank funding at lower rates and more flexible terms compared to other non-bank alternative lenders. Get funding within a week, without the collateral requirements & piles of financial paperwork associated with commercial bank lending!
2
If you don't qualify for our state-chartered bank funding program, we'll explore Start-Up & SBA funding.
Even if our true-bank funding program isn't the perfect match, startup funding may be a good fit for your business needs. Newer business and those generating under $200,000 in annual revenue are great candidates for start up funding. Find out if you qualify!
3
If none of our alternative funding programs are a good fit, we'll build you a custom credit-repair plan to improve your chances of securing future funding.
Our goal is to help you win, even if your business isn't currently eligible for the ERC or alternative funding programs. In the case that we aren't able to help you maximize your ERC or otherwise secure funding, our partners will help you improve your credit & boost your chances of getting funding in the future.
4
If you're already advertising online, we'll audit your customer acquisition program for free.
Helping you save money while growing is our primary goal. If you're already investing in search engine advertising we'll audit your account to find savings opportunities & consult with you on scaling strategies. Make sure your digital acquisition strategy is up to date, find out how much adspend you wasted on irrelevant clicks last quarter, and uncover scaling opportunities you can deploy to start driving customers & revenue growth. If you don't already have a search-marketing plan in place, we'll build one with you.
See If You Qualify For Up to $1M in Funding & $26k per W2 Employee!
Take Our 30-Second Quiz & Discover Exactly How to...
Maximize Your ERC Refund, Even if You Were Previously Told That You Don't Qualify.
Get Funded Up to $1Million Within 5 Days to Fuel Business Growth Until Your ERC Refund Arrives.
Reduce Operational Costs to Keep Your Business Bank Account Full Once You're Funded.
Protect Your Cashflow to Defend the Livelihood of Your Business & Take Advantage of Growth Opportunities.
Use ERC & Funding to Generate More Revenue With the Same Strategies We've Used to Help Big Brands Grow.
